Unleashing the Power of Discovery Research: A Case Study in Driving Success for an Art Collection Agency
HSBC Bank
We help to create strategies, design & development.
Clients
HSBC Bank
UK London
Team
Niki - Marketing Shreeja S - UI/UX Designer
Swagat P - Developer
Services
User Research Recruitment
Remote Testing Recruitment
Date
Stared on Feb 25th, 2021
Ended on April 30th, 2021
Project in 4 weeks
1 weeks
2 weeks
3 weeks
4 weeks
Delivered
Unleashing the Power of Discovery Research: A Case Study in Driving Success for an Art Collection Agency
What if you could unlock the secrets of your target audience and revitalise your company’s online presence and digital marketing strategy?
Imagine the possibilities if you could delve into the minds of teachers, tourist guides, artists, diplomats, and individuals from all walks of life, truly understanding their needs, behaviours, desires, environment and attitudes.
At TalkOften, we embarked on an extraordinary journey that brought these dreams to life. Our mission was clear: conduct participant recruitment for groundbreaking discovery research, empowering the agency to redefine its web presence and digital marketing approach. Brace yourself for a captivating case study that unveils the story of going from user research to revitalising digital presence.
How we recruited? Revealing the Insider secrets
Recruitment Drive: Casting a Wide Net
In our recruitment drive, we left no stone unturned! We sent out a whopping 400 personalised emails, followed by enthusiastic phone calls, and even ventured out to schools, libraries, museums, art galleries, and tour guide offices. We spread the word far and wide to connect with diverse individuals and uncover unique perspectives.
To ensure we found the perfect match, we meticulously crafted screeners tailored to various personas and conducted rigorous in-person and phone-based screenings. We emphasised how valuable their feedback would be in shaping a user-friendly client service and motivated them with exciting participation incentives.
Scheduling: Mastering the Art of Coordination
Our behind-the-scenes wizards seamlessly managed the scheduling process, coordinating with busy participants to find the perfect time for their interviews. Juggling calendars and time zones, we ensured that each interaction was convenient and personalised, respecting the participants’ availability and preferences. Our dedicated team left no stone unturned to create a smooth and efficient recruitment experience for everyone involved.
Managing Attendance: Ensuring Engagement
With our participants from diverse backgrounds, managing attendance was a delicate yet essential task. We deployed proactive measures to maintain engagement throughout the process, sending timely reminders and personalised communication to keep everyone excited and committed. Our meticulous attention to detail ensured that we had a strong and active group of participants contributing their valuable insights.
Incentive Handling and Management: Inspiring Participation
We believe in showing appreciation for our participants’ time and effort. To keep their motivation high, we carefully curated a range of incentives tailored to each individual’s preferences and motivations. From generous financial compensation to exclusive access to exciting events and thoughtful gift cards, our incentives showcased our commitment to valuing their contributions and fostering a sense of belonging within the TalkOften community.
Status Updates to Client: Keeping Our Client in the Loop
Throughout the recruitment process, we maintained open lines of communication with our esteemed client. Regular status updates ensured that our client remained well-informed about the progress, challenges, and exciting milestones of our recruitment journey. Our transparent approach and timely reporting strengthened our partnership and instilled confidence in our ability to deliver outstanding results.
Completing Discovery Research: Unveiling Hidden Gems
In our quest to uncover valuable insights, we conducted thorough discovery research. We delved deep into participants’ backgrounds, aspirations, and experiences, unearthing hidden gems that would shape our client’s web redesign and digital marketing strategy. By exploring the diverse perspectives of our participants, we left no stone unturned in our pursuit of excellence.
Analysis and Insights Presentation: Illuminating the Way Forward
Armed with a treasure trove of data and insights, our expert team meticulously analysed the findings. We crafted a compelling presentation, illuminating the way forward for our client. Through thought-provoking visuals and impactful storytelling, we revealed the key takeaways and actionable recommendations that would drive our client’s success.
By immersing ourselves in this multi-faceted recruitment strategy, TalkOften successfully engaged a diverse audience, capturing a comprehensive range of perspectives and experiences. Our covert operations in recruitment drive, scheduling, managing attendance, incentive handling, status updates to the client, completing discovery research, and insights presentation were crucial in delivering the inside story of our recruitment journey.
Outcomes and Success
TalkOften completed the recruitment and research within the specified two-week timeline. The outcomes and success of the project were as follows:
1.Diverse Participant Pool:
TalkOften achieved a diverse pool of participants representing various personas, including teachers, tourist guides, artists, diplomats, and more. This diversity ensured a comprehensive understanding of customer needs and perspectives.
2.Informed Redesign and Marketing Strategy:
The insights gathered from the discovery research were highly valuable to the art collection agency. The research findings helped inform the web redesign and digital marketing strategy, ensuring they aligned with the identified customer needs and expectations.
3.Positive Customer Feedback:
The company appreciated the insights provided by TalkOften’s research, as it provided a deep understanding of the target audience. The stakeholder feedback highlighted that the research findings significantly impacted and helped shape plans effectively.
4.Compressed Timeline Achievement:
Despite the time constraint of two weeks, TalkOften completed the participant recruitment and research. This accomplishment demonstrated TalkOften’s efficiency, organisational skills, and ability to deliver.
Conclusion
TalkOften’s recruitment process is a testament to our unwavering commitment to excellence and delivering transformative outcomes.
Through strategic networking, meticulous screening, and engaging reference seeking, we recruited diverse participants whose insights were instrumental in driving the art company’s success.
Our dedication to creating a meaningful dialogue with participants ensured their voices were heard, allowing the art company to craft strategies that resonate deeply with their target audience.
Â